How does a company founded in 1917 stay relevant 100 years later and endure as a symbol of the best of childhood? Flow Marketing helped curate dozens of stories from Radio Flyer fans that came in each month by creating “Little Red Stories” on the Radio Flyer website. The campaign awarded the best storytellers with a gift certificate, and provided a place for fans to engage and share their heart-warming stories. Radio Flyer in turn promoted this user generated content in social media and other marketing channels to increase engagement and brand preference. Read some of the stories.
