An award-winning, strategic and creative communications professional, Tracy Baldwin founded Flow Marketing Communications, Inc. in 2011. She specializes in creating integrated marketing programs for her clients, leveraging her background in public relations, digital marketing, and social media. Her expertise includes working with some of the nation’s best known consumer brands, as well as not-for-profit associations and education organizations.
Tracy believes that when you execute a communications program across multiple channels with a unified message and successfully engage the target audience to achieve an intended behavior—you have flow. In order to achieve flow, Tracy partners with her clients to immerse herself in their business and industry, and their target audience. She embraces creativity and innovation when designing a strategic communications plan, and integrates as much as possible with other marketing disciplines to meet desired business objectives.
Tracy aims to provide exceptional client service. She has the unique perspective of working both at top international agencies, on the client side and on her own–embedded as a consultant or as a contractor. She brings a solid understanding of client needs. A few of Tracy’s current and past clients and brands she has worked with include:
- Outdoor Goods: Weber
- Non Profit: Rotary International, American Osteopathic Foundation, Common Threads, Chicago Ballet Center, UpBeat Music & Arts
- Transportation: Hub Group, Bulkmatic
- Toys: Radio Flyer, TOMY
- Higher Education: American InterContinental University, Colorado Technical University, Le Cordon Bleu
- Food: Barilla (Barilla PLUS, Barilla Pasta, Barilla Sauce), General Mills (Green Giant, Cascadian Farm, Bisquick, Hamburger Helper, Progresso Soup), Procter & Gamble (Jif, Millstone Coffee, Folgers Coffee, Pringles), Kellogg’s, Hormel Foods (SPAM, Jennie-O Turkey Store, Natural Choice), McDonald’s (Olympics sponsorship), Coca-Cola (Minute Maid, Partnership with the Culinary Institute of America)
- Agriculture/Commodity Groups: Midwest Dairy Association/Dairy Management Inc., National Cattleman’s Beef Association
- Healthcare: Abbott Nutrition (Similac, Ensure, Glucerna), Schering-Plough Healthcare Products (Coppertone, Dr. Scholl’s, Tinactin), American Osteopathic Association